Pre-analysis of your pipeline status

1. Full Name 2. Company

1. Number of FTE dedicated to B2B sales at the head office? 2. Commissions and bonuses: What is the budget allocated for commissions and bonuses for the sales staff based on their performance and achieved goals? 3. Sales training and development: What is the budget allocated for the training and development of the sales staff, including courses, workshops, and coaching? 4. Travel expenses: How much is spent annually on travel expenses for sales staff, including transportation, accommodation, and per diems? 5. Customer care: What is the budget allocated for customer care, such as follow-up, customer support, and maintaining relationships? 6. Sales materials: What is the budget allocated for the development and production of sales materials, such as brochures, presentations, product catalogs, and business cards? 7. Sales tools and technology: What is the budget allocated for investing in and maintaining sales tools and technology, such as CRM systems, sales automation, and communication platforms? 8. Sales meetings and conferences: What is the budget allocated for participating in or hosting sales meetings, conferences, and other events related to sales and customer meetings? 9. External sales expenses: What is the budget allocated for external sales support, such as inside sales, outbound, etc.? 10. Lead generation and qualification: What is the budget allocated for generating and qualifying leads, including purchasing lead lists, lead scoring, and lead nurturing?

1. Number of FTE dedicated to B2B marketing at the head office? 2. Content marketing: What is the budget allocated for producing and distributing content such as blog posts, e-books, infographics, videos, and podcasts? 3. Search engine optimization (SEO): What is the budget allocated for SEO activities, such as keyword analysis, link building, and technical optimization? 4. Email marketing: What is the budget allocated for email marketing, including newsletters, campaigns, and automation? 5. Social media marketing: What is the budget allocated for promoting the company and its products or services on social media? 6. Offline media: What is the budget allocated for positioning and promoting the company's products or services on offline media such as TV, radio, outdoor, and print? 7. Analysis and reporting: What is the budget allocated for measuring and reporting the results of marketing activities, including tracking and analysis tools, as well as resources to analyze and present the results? 8. External agency costs: What is the budget allocated for agency support, such as media agency, advertising agency, web agency, email agency, and social media agency?